As one of the UKâs tourist hotspots, Blackpool brings ÂŁ1.4 billion to the townâs economy.
Now visitors to this iconic seaside resort, with the Blackpool Tower and the illuminations overlooking the Pleasure Beach, are being welcomed by a sign sponsored by the townâs Rotary clubs.
The four clubs, namely Blackpool, Blackpool South, Blackpool Sunrise and Blackpool Palatine have been holding joint meetings and ventures for the last three years.
The Presidents meet regularly to discuss ways their combined efforts can enhance and improve Rotary.
It is a lasting legacy created by the Blackpool clubs.â
Eighteen months ago, the clubs decided to explore the idea of a producing a âWelcome to Blackpoolâ sign on the main routes into the town, in a permanent and decorative way.
Angela Butcher, President of Blackpool Palatine admitted it wasnât easy to make this simple concept a reality.
âGetting permission from the council, finding suitable sites and the overall costs were way beyond the realms of possibility,â she said.
âHowever, the idea continued to be discussed and with the Blackpool illuminations due to begin, dare I say it, there was a âlight bulbâ moment and the idea of an illuminated sign was born.â
Working with the Blackpool Illuminations Department, a design was agreed, keeping the sign simple with a website contact should anyone seeing the sign wish to join Rotary, and with each of the four clubs contributing ÂŁ250 towards the cost, the go-ahead was given.
Angela Butcher added: âIt has been an amazing project which is now complete.
âMillions of visitors view the illuminations each year so what better way to promote Rotary, for all clubs throughout the country?
âThe sign is in a prime position, chosen by the Blackpool Illumination Department, but sited just before the beautiful tableaux at the north end of the lights.
âIt is a lasting legacy created by the Blackpool clubs.â